modern bathroom cabinets manufacture

Looking back on the wonderful and striving for improvement | 2023 Queenswood Bathroom Year-end Summary

author: Foshan Queenswood Kitchen & Bathroom Industrial Co.,Ltd

2023-12-31

With the full liberalization of policies and the full recovery of the economy, 2023 is a year of hard work and hope! Looking back on this year, all the Queenswood family members have united as one, overcome difficulties, worked hard to explore, and gone all out. There have been not only moments of joy, but also many achievements to be proud of!

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As a professional bathroom cabinet manufacturer with 14 years of development, Queenswood has many brand advantages that make it stand out in the fiercely competitive market. Queenswood has taken "design, youth, quality" as its core competitiveness and "design for youth" as its new brand proposition, and is committed to providing the market with high aesthetics, high quality, and international vision for the overall design of youthful lifestyles.

New product launch and upgrade

Products are always our core and our soul. Queenswood has been committed to providing more users with younger, high-quality, cost-effective products, and constantly introducing fashionable and younger design elements to meet the diverse needs of modern consumers for bathroom cabinet products.

1. This year, Queenswood has launched a total of 5 attractive new products:

KELLAND series

A creamy French-style bathroom cabinet that you can fall in love with at first sight: arc streamlined body, three-color smart mirror, Morandi color matching.

FLOW series

With the shape of a water drop as the basic element, the shapes of the basin and the mirror echo each other to achieve a perfect visual performance. The theme is distinctive and unique, young and luxurious.

AROMA series

The main cabinet and countertop are matched in color, which is gorgeous, warm and full of vitality.

ONDA series

The drawer panel is made of small wick glass and the human body radar automatically senses the atmosphere light. It lights up when people come and turns off when people leave. It is a perfect combination of high technology and high appearance.

BASHAR series

Modern minimalist design main cabinet with a new series of wood grain colors.

2. Product renewal and upgrade:

The consumer group of bathroom cabinets is getting younger and younger, and they have higher expectations for the appearance design, functionality, and practicality of the products. For this reason, Queenswood has improved its product strength through innovative product design and functional optimization, presenting users with a better and more comfortable use experience.

The following products have been renewed and upgraded: the Kelan series has been upgraded from the original single-drawer to a double-drawer cabinet, which has increased the storage space and is well organized. The Fangfei, Longda, and Kunwu Star series have been remodeled with high cost performance, and matched with the one-piece ceramic basin with refined design. It is both practical and beautiful, with delicate lines and fits the style of the main cabinet. Its durability, easy cleaning, and high cost performance make it more competitive in the market. The whole series is equipped with a variety of sizes, making customization worry-free.

A breakthrough in brand and marketing channel construction

On June 7, Queenswood once again appeared at the Shanghai Kitchen & Bathroom Exhibition, which is known as the world's kitchen and bathroom weathervane. This has elevated Queenswood from a regional well-known brand to a national well-known brand. As one of the "younger" brands in the bathroom industry, Queenswood has once again become a hot spot at the exhibition with its new brand image, young and trendy exhibition hall, and innovative series of products. The brand proposition of "Design for young" has once again become a hot spot in the exhibition and has been unanimously praised and affirmed by the industry.

In 2023, Queenswood added more than a dozen stores, the number of sales outlets nationwide continued to increase, and the sales network was further improved. A management system for store openings and promotions was established, and there was a complete set of guidance manuals for openings and promotions, allowing dealers to easily respond to market changes.

Office area renovation and upgrade: new environment, new look, new strength

In order to adapt to the needs of market development, Queenswood has rebuilt and optimized its organizational structure this year, and adjusted, renovated and updated the office areas of each section to create a cleaner, more comfortable and more efficient office environment. It has established a complete service team, business center, customer service center, marketing center, product center, after-sales center and other functional departments, improved the market control system, and quickly solved the service needs of all sales links. The R&D department, sales department, procurement department, customer service department and other related departments can communicate and coordinate better and improve work efficiency.

Factory production efficiency has steadily improved

Queenswood focuses on the optimization of production technology and equipment, continuously strengthens technological innovation, always insists on focusing on the innovation and quality improvement of bathroom products, increases investment in science and technology, improves the ERP production management system, and upgrades automated production equipment.

The application of 3D model technology has become more mature, providing consumers with more realistic and intuitive product display and customization experience, greatly shortening the non-standard production cycle.

In terms of exports, we actively embrace the new development trends of the industry. Our products range from single to full bathroom customization. Our products and services include smart toilets, ceramic sanitary ware, bathroom cabinets, customized shower rooms, faucets, bathtubs, hardware accessories, cabinets and wardrobes, customized home furnishings and other smart home categories.

Social Media Marketing Empowerment

At the beginning of 2023, Queenswood and New Bathroom Network reached a strategic cooperation, which marked that Queenswood will further strengthen brand promotion and market expansion to enhance brand influence and reputation. As a new media for value communication for the bathroom industry and bathroom consumer groups, New Bathroom Network has numerous media channels and user bases. The two companies have jointly carried out in-depth cooperation, including the promotion of brand image and product release.

In order to allow dealers to better use the independent mall of the mini program, get started easily, lock in customers, attract traffic to the store, fission, distribution, and online marketing, the Queenswood mini program has completed a new upgrade, bringing a brand new experience to users and better empowering terminal sales. Now, many marketing activities such as flash sales, bargaining, group buying, and coupon collection have been created on the mini program to attract traffic and acquire customers.

In terms of overseas social media, TikTok is widely popular overseas, especially among young groups. Therefore, Queenswood officially settled in TikTok, and used short videos to show users the factory environment and production line, product features, usage scenarios and other content, which increased the brand's exposure and received a lot of inquiries.

Queenswood has established a social media marketing system to systematically create precise content with user interests at the core on influential social platforms such as WeChat official accounts, Douyin, Video accounts, Xiaohongshu, FACEBOOK and Tiktok, and regularly promote and release it, exposing the brand in multiple directions, improving brand influence and competitiveness, and providing a marketing empowerment system for terminal sales.

In 2024, Queenswood will continue to innovate and develop with its unique brand advantages, launching more practical and beautiful products to create a more comfortable and fashionable bathroom space for young consumers. At the same time, Queenswood also plans to increase publicity efforts, expand brand influence, make bathroom cabinet products deeply rooted in the hearts of the people, and become the first choice of users' bathroom.